Through the Overton Window

How can Canada evolve from an exporter of ideas to an empire of innovation?
February 14, 2025

CANADA IS A NATION of extraordinary intellectual depth, yet it has long struggled to convert discovery into influence. Nowhere is this paradox more evident than in artificial intelligence. Canadian researchers have pioneered many of the foundational breakthroughs in deep learning, reinforcement learning, and generative intelligence – shaping the elemental foundations of the AI revolution. Yet, as global AI ecosystems flourish into trillion-dollar industries, Canada remains a laboratory, not a marketplace; an exporter of ideas, not an empire of innovation.

Why?

Some argue it is a lack of capital, an absence of financial conviction willing to take high-risk, high-reward bets. Others point to regulatory inertia or a culture of deference that discourages disruption. But beneath these practical constraints lies a more fundamental issue: a failure of the imagination.

For decades, Canada’s economic policies, corporate strategies, and even public discourse have operated within an Overton Window that defines what is politically, socially, and economically viable. Unlike the United States or China – where technological ambition has long surpassed incremental progress – Canada’s AI discourse remains bound to ethical considerations, risk mitigation, and regulatory compliance. This measured approach has fostered world-class research centers but stifled the kind of aggressive industrialization required to build dominant AI companies at scale. Canada is more comfortable debating the boundaries of disruption than stepping over them.

This is not to dismiss the importance of ethical AI. Canada’s leadership in responsible innovation is one of its greatest strengths. But a nation that focuses solely on regulating AI rather than wielding it as a strategic asset will remain a spectator in a contest it helped to create. AI is not just a sector; it is the operating system of the next global economy. Countries that fail to embed themselves in its commercial core will find themselves navigating a world built by others.

CONSIDER THE DIVERGENCE between Canada and nations that have successfully leveraged AI to reshape their economies. In China, AI is the backbone of state policy and industrial expansion, deployed at scale to optimize logistics, finance, and national security. In the United States, AI serves as the epicenter of capital markets, creating industries that did not exist a decade ago. Meanwhile, Canada’s AI luminaries – Geoffrey Hinton, Yoshua Bengio, and Richard Sutton—have seen their intellectual offspring commercialized elsewhere. The world’s leading AI companies – OpenAI, DeepMind, and Anthropic—are not Canadian, despite the fact that their origins trace back to Canadian research labs. The question is not whether Canada can build great AI companies, but whether it believes it should.

To break free from this cycle, Canada must expand the Overton Window of technological ambition. This requires more than policy tweaks or increased funding. It demands a cultural shift – one that positions artificial intelligence not just as a research priority but as a national imperative. Government must incentivize risk-taking rather than merely funding research grants. Private capital must become comfortable betting on moonshots, not just safe bets. And Canadian entrepreneurs must stop seeking short-term exits and start building ecosystems that can endure.

The future will not wait for Canada to catch up. AI is already redefining the balance of economic power, dictating which nations will lead and which will follow. Canada must decide: will it be an architect of the AI age, or a footnote in the history of those who were?

Robert Brennan Hart

Robert Brennan Hart is the founder and publisher of The Unlimited Dream Company - a global media organization for the age of singularly.

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